TAKE OUR INTENSIVE CLASS BEFORE YOU LAUNCH YOUR URBAN FARM
Urban farming is exciting and sustainable, but is it profitable? New farmers can get caught up in the excitement without careful planning, making it hard to build a successful farm business.
In this detailed, in-depth and practical 2 day class, students learn the commercial aspects of urban farming from the founders of Farm.One, and the leading global urban farm consultants, Blue Planet Consulting.
This class gives you the knowledge and skills to plan out and profitably operate an urban farm of your choice.
It’s less about a fixed model or a prescriptive approach, and more about building a way of thinking.
- Course materials and other giveaways for all attendees
- Detailed strategy sessions on labor management, product market fit, and building your farm
- 100% plant-based meals are provided each evening, featuring fresh herbs and greens
grown at the Farm.One farm and Sky Vegetables.
NEXT CLASS: September 25 / 26 / 27
Praise for The CLASS:
"The Commercial Urban Farming Intensive exceeded all my expectations, and I left inspired to get more involved with urban agriculture...I'd highly recommend this course to anyone who wants to see the potential and possibilities in urban agriculture." - Melissa B
"The epicenter of the future of sustainable agriculture and food supply"
"I really enjoyed the class. It was super educational and I had a blast. David was super friendly and very passionate about hydroponics. Huge kudos to him for prepping for the class and sharing his knowledge and expertise."
"Couldn't recommend it highly enough." - Paul S.
Meet the Instructors
Farm.One CEO Rob is a seasoned startup founder and leader. Rob has a focus on strong corporate strategy, market positioning, and extensive experience building financially strong, innovative companies around the world from nothing.
Henry manages Blue Planet Consulting, a boutique consulting firm offering a comprehensive approach to urban agriculture project development. In operation since 2014, Blue Planet has helped more than a dozen organizations and entrepreneurs build urban farms.
At Blue Planet, Yara advises on sustainability related matters for clients and assess the economic viability of their global projects. Yara now also manages operations at Sky Vegetables, the 8,000 square foot
greenhouse in the Bronx.
At Blue Planet, Djavid helps clients determine the right systems, growing methods, and labor management.
Elaine develops Blue Planet's educational platform +FARM including its system, design, and marketing.
Scott manages the Sky Vegetables greenhouse, looking after dozens of crops from seed to harvest.
Consults with urban farms to model system infrastructure, and determine appropriate HVAC needs.
Full class overview
1. YOUR STRATEGY
Wholesale vs retail markets for your produce
Competitive landscapes - who are you up against?
Understanding true potential market size
Crop choice - what will you grow, and why?
Locating your farm, and the implications
Learning from mistakes
2. BUILDING YOUR FARM
Urban farm case studies from around the world
What scale makes sense?
Inside a building, versus a container or rooftop greenhouse
"Doing it yourself" versus buying a complete system
Designing flexibly from a grower's perspective
Designing for biosecurity and hygiene protocols
Designing your farm layout for labor optimization
PRACTICE WHAT YOU EAT
Enjoy diverse and colorful plant-based lunches both days featuring fresh, local produce from Farm.One and Sky Vegetables.
3. Managing Labor
Properly segment your labor force
Who does what task? What qualifications are required for each hire?
Strategies for hiring labor - highly trained vs. low skilled
Creating quality and process control
How do hiring practices change as you scale your business?
4. MARKETING & SALES
Identifying your target customer
How will you position yourself in the market?
The right marketing materials
How will you execute business development and sales?
Packaging for different distribution channels
5. FINANCIAL MODEL &
Effective financial models for urban farming
Understanding revenue, and the true yield of your farm
Key capital expenditures
Key operating cost components, including rent and utilities
Labor - probably the most critical component of your farm