TAKE OUR INTENSIVE CLASS BEFORE YOU LAUNCH YOUR URBAN FARM

Urban farming is exciting and sustainable, but is it profitable? New farmers can get caught up in the excitement without careful planning, making it hard to build a successful farm business.

In this detailed, in-depth and practical two-day class, students learn the commercial aspects of urban farming from the founders of Farm.One, and the leading global urban farm consultants, Blue Planet Consulting.

This class gives you the knowledge and skills to plan out and profitably operate an urban farm of your choice.
It’s less about a fixed model or a prescriptive approach, and more about building a way of thinking.

INCLUDED!

  • Course materials and other giveaways for all attendees
  • Visits to two of NYC's urban indoor farms (including all transport)
  • A 100% plant-based lunch is provided both days, featuring fresh herbs and greens
    grown at the Farm.One farm and Sky Vegetables.

NEXT CLASS: APRIL 22/23 IN NYC

Classes are held once a month. Attendees of our Intro to Indoor Farming class get a $100 discount.

Questions about the class? Email events@farm.one

The link below will take you to our class page on the Institute for Culinary Education's website.


Praise for other Blue Planet & Farm.One classes & workshops:

"a time of legendary learning, notorious networking & happiness!"
"an opportunity to work together with like minded individuals to share valuable information
and creatively solve a problem facing our society."
"The epicenter of the future of sustainable agriculture and food supply"
"I really enjoyed the class. It was super educational and I had a blast. David was super friendly and very passionate about hydroponics. Huge kudos to him for prepping for the class and sharing his knowledge and expertise."
"Couldn't recommend it highly enough." - Paul S.

Meet the Instructors

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Robert Laing

Farm.One CEO Rob is a seasoned startup founder and leader. Rob has a focus on strong corporate strategy, market positioning, and extensive experience building financially strong, innovative companies around the world from nothing.

Henry Gordon-Smith

Henry manages Blue Planet Consulting, a boutique consulting firm offering a comprehensive approach to urban agriculture project development. In operation since 2014, Blue Planet has helped more than a dozen organizations and entrepreneurs build urban farms.

Yara Nagi

At Blue Planet, Yara advises on sustainability related matters for clients and assess the economic viability of their global projects. Yara now also manages operations at Sky Vegetables, the 8,000 square foot
greenhouse in the Bronx. 

I have a much greater understanding of urban agriculture increasing my ability to perform my job as a lender more effectively.
— Marshall L.

DJAVID ABRAHAM

At Blue Planet, Djavid helps clients determine the right systems, growing methods, and labor management.

ELAINE KUNG

Elaine develops Blue Planet's educational platform +FARM including its system, design, and marketing. 

SCOTT CARRUS

Scott manages the Sky Vegetables greenhouse, looking after dozens of crops from seed to harvest.

JEFFREY LANDAU

Consults with urban farms to model system infrastructure, and determine appropriate HVAC needs.


Full class overview

DAY 1

AT FARM.ONE IN DOWNTOWN MANHATTAN

1. STRATEGY

  • Wholesale vs retail markets for your produce

  • Competitive landscapes - who are you up against?

  • Understanding true potential market size

  • Crop choice - what will you grow, and why?

  • Locating your farm, and the implications

  • Learning from mistakes

Selling wholesale, directly to chefs, setting up a farmer's market stall, or exclusively online? We teach you how to make the choice.

Selling wholesale, directly to chefs, setting up a farmer's market stall, or exclusively online? We teach you how to make the choice.


Marketing is a key aspect of new farm businesses. Rob brings a career of experience in branding and design to the world of urban farming.

Marketing is a key aspect of new farm businesses. Rob brings a career of experience in branding and design to the world of urban farming.

2. MARKETING & SALES

  • Identifying your target customer

  • How will you position yourself in the market?

  • The right marketing materials

  • How will you execute business development and sales?

  • Packaging for different distribution channels


PRACTICE WHAT YOU EAT

Get hands-on experience harvesting for the most efficient production and yield, and learn how to avoid pests

Both days, enjoy diverse and colorful plant-based lunches featuring fresh, local produce from Farm.One and Sky Vegetables.


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DAY 2

AT SKY VEGETABLES & BLUE PLANET CONSULTING
IN THE BRONX & WILLIAMSBURG

3. BUILDING YOUR FARM

  • Urban farm case studies from around the world

  • What scale makes sense?

  • Inside a building, versus a container or rooftop greenhouse

  • "Doing it yourself" versus buying a complete system

  • Designing flexibly from a grower's perspective

  • Designing for biosecurity and hygiene protocols

  • Designing your farm layout for labor optimization

Whether you choose to build a greenhouse, a 'vertical' indoor artificially-lit farm or something else, your decision on equipment and location has huge implications.

Whether you choose to build a greenhouse, a 'vertical' indoor artificially-lit farm or something else, your decision on equipment and location has huge implications.


In a mixture of lecture, activities and specific focus on areas like labor, we help you create a model for an urban farm - either based on your existing ideas or using common templates to teach you a re-usable way of working.

In a mixture of lecture, activities and specific focus on areas like labor, we help you create a model for an urban farm - either based on your existing ideas or using common templates to teach you a re-usable way of working.

4. FINANCIAL MODEL & BUSINESS PLAN

  • Effective financial models for urban farming

  • Understanding revenue, and the true yield of your farm

  • Key capital expenditures

  • Key operating cost components, including rent and utilities

  • Labor - probably the most critical component of your farm 


Blue Planet provided the inspiration and exposure to develop a vision of urban agriculture - and helped me realize my responsibility in making that vision a reality.
— Meshal Shams A.

Sign up now & build your knowledge...

NEXT CLASS: APRIL 22/23 IN NYC

Attendees of our Intro to Indoor Farming class get a $100 discount.

The link above will take you to our class page on the Institute for Culinary Education's website.

Questions about the class? Email events@farm.one