TAKE OUR INTENSIVE CLASS BEFORE YOU LAUNCH YOUR URBAN FARM

Urban farming is exciting and sustainable, but is it profitable? New farmers can get caught up in the excitement without careful planning, making it hard to build a successful farm business.

In this detailed, in-depth and practical class, students learn the commercial aspects of urban farming from the founders of Farm.One, and the leading global urban farm consultants, Agritecture Consulting.

This class gives you the knowledge and skills to plan out and profitably operate an urban farm of your choice.
It’s less about a fixed model or a prescriptive approach, and more about building a way of thinking.

INCLUDED!

  • Course materials and other giveaways for all attendees
  • Detailed strategy sessions on labor management, product market fit, and building your farm
  • 100% plant-based meals are provided each day, featuring fresh herbs and greens
    grown at the Farm.One farm and Sky Vegetables.

Praise for The CLASS:

"The Commercial Urban Farming Intensive exceeded all my expectations, and I left inspired to get more involved with urban agriculture...I'd highly recommend this course to anyone who wants to see the potential and possibilities in urban agriculture." - Melissa B
"The epicenter of the future of sustainable agriculture and food supply"
"I really enjoyed the class. It was super educational and I had a blast. David was super friendly and very passionate about hydroponics. Huge kudos to him for prepping for the class and sharing his knowledge and expertise."
"The Commercial Urban Farming class perfectly blended professional guidance on topics ranging from strategy, marketing, 'pitching', and understanding where and why others failed, to receiving on-site lessons on managerial strategies while among the hydroponic systems. "
"I came into the class with a passion for growing, a dream to built a prosperous urban farm, and absolutely no business knowledge. I left the class with a thorough understanding of what it takes to run a successful urban farm. Five stars.
"Couldn't recommend it highly enough." - Paul S.

Meet the Instructors

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Robert Laing

Farm.One CEO Rob is a seasoned startup founder and leader. Rob has a focus on strong corporate strategy, market positioning, and extensive experience building financially strong, innovative companies around the world from nothing.

Henry Gordon-Smith

Henry manages Agritecture Consulting, a boutique consulting firm offering a comprehensive approach to urban agriculture project development. In operation since 2014, Agritecture has helped more than a dozen organizations and entrepreneurs build urban farms.

Yara Nagi

At Agritecture, Yara advises on sustainability related matters for clients and assess the economic viability of their global projects. Yara now also manages operations at Sky Vegetables, the 8,000 square foot
greenhouse in the Bronx. 

With this course, I had the privilege of talking one on one to many industry professionals and gained invaluable insight into everything from greenhouse management to marketing and sales. Walking into this field on your own can at times feel overwhelming and perhaps even intimidating, but by connecting with successful individuals who genuinely wanted to see each student in the class succeed with their visions I felt reenergized and confident stepping forward.
— Bronwyn H

DJAVID ABRAHAM

At Agritecture, Djavid helps clients determine the right systems, growing methods, and labor management.

ELAINE KUNG

Elaine develops Agritecture's educational platform +FARM including its system, design, and marketing. 

SCOTT CARRUS

Scott manages the Sky Vegetables greenhouse, looking after dozens of crops from seed to harvest.

JEFFREY LANDAU

Consults with urban farms to model system infrastructure, and determine appropriate HVAC needs.


CLASS CONTENTS

YOUR STRATEGY

  • Wholesale vs retail markets for your produce

  • Competitive landscapes - who are you up against?

  • Understanding true potential market size

  • Crop choice - what will you grow, and why?

  • Locating your farm, and the implications

  • Learning from mistakes

Selling wholesale, directly to chefs, setting up a farmer's market stall, or exclusively online? We teach you how to make the choice.

Selling wholesale, directly to chefs, setting up a farmer's market stall, or exclusively online? We teach you how to make the choice.

Marketing is a key aspect of new farm businesses. Rob brings a career of experience in branding and design to the world of urban farming.

Marketing is a key aspect of new farm businesses. Rob brings a career of experience in branding and design to the world of urban farming.

MARKETING & SALES

  • Identifying your target customer

  • How will you position yourself in the market?

  • The right marketing materials

  • How will you execute business development and sales?

  • Packaging for different distribution channels

 

Whether you choose to build a greenhouse, a 'vertical' indoor artificially-lit farm or something else, your decision on equipment and location has huge implications.

Whether you choose to build a greenhouse, a 'vertical' indoor artificially-lit farm or something else, your decision on equipment and location has huge implications.

BUILDING YOUR FARM

  • Urban farm case studies from around the world
  • What scale makes sense?

  • Inside a building, versus a container or rooftop greenhouse

  • "Doing it yourself" versus buying a complete system

  • Designing flexibly from a grower's perspective

  • Designing for biosecurity and hygiene protocols

  • Designing your farm layout for labor optimization

 
Labor is a crucial component of any urban farming operation. Efficiently and effectively managing your work force is essential for success.

Labor is a crucial component of any urban farming operation. Efficiently and effectively managing your work force is essential for success.

3. MANAGING LABOR

  • Properly segment your labor force

  • Who does what task? What qualifications are required for each hire? 

  • Strategies for hiring labor - highly trained vs. low skilled

  • Creating quality and process control

  • How do hiring practices change as you scale your business?

FINANCIAL MODEL &
BUSINESS PLAN

  • Effective financial models for urban farming

  • Understanding revenue, and the true yield of your farm

  • Key capital expenditures

  • Key operating cost components, including rent and utilities

  • Labor - probably the most critical component of your farm 

In a mixture of lecture, activities and specific focus on areas like labor, we help you create a model for an urban farm - either based on your existing ideas or using common templates to teach you a re-usable way of working.

In a mixture of lecture, activities and specific focus on areas like labor, we help you create a model for an urban farm - either based on your existing ideas or using common templates to teach you a re-usable way of working.

Get hands-on experience harvesting for the most efficient production and yield, and learn how to avoid pests

Enjoy diverse and colorful plant-based food each day featuring fresh, local produce from Farm.One and Sky Vegetables.

Agritecture provided the inspiration and exposure to develop a vision of urban agriculture - and helped me realize my responsibility in making that vision a reality.
— Meshal Shams A.